The Product
PetFlipz is a two-compartment package: 75% creamy wet food on one side, 25% crunchy dry food or mix-ins on the other. Open, flip, combine, and serve. Here's the line we're developing with manufacturing partners.
Recipe development is flexible by partner and product line. These launch concepts show the range across everyday, premium, and functional segments.
Chicken & Rice Dinner with Crunchy Bites
EverydayWet base: Savory chicken pâté with rice and vegetables
Crunchy top: Oven-baked chicken kibble crunch
Beef & Barley Stew with Gravy Crunch
EverydayWet base: Hearty beef stew in rich gravy
Crunchy top: Beef-and-barley crunchy mix-in
Salmon & Sweet Potato with Omega Crunch
PremiumWet base: Flaked salmon with sweet potato
Crunchy top: Omega-rich salmon skin crunch
Turkey & Pumpkin Digestive Care
FunctionalWet base: Gentle turkey and pumpkin recipe
Crunchy top: Fiber-boosted digestive crunch
Tuna & Shrimp Feast with Seafood Crunch
EverydayWet base: Shredded tuna and shrimp in broth
Crunchy top: Seafood crunchy bites
Chicken & Liver Paté with Chicken Crunch
EverydayWet base: Smooth chicken and liver paté
Crunchy top: Freeze-dried chicken crunch
Salmon Mousse with Salmon Skin Crisps
PremiumWet base: Whipped salmon mousse
Crunchy top: Crispy salmon skin topping
Indoor Cat Hairball Care
FunctionalWet base: Chicken recipe with added fiber
Crunchy top: Hairball-control crunchy mix-in
Every size keeps the signature 75% wet / 25% dry split in separate compartments, so the crunch stays crunchy until mealtime.
3 oz
Cats & small dogs
2.25 oz wet + 0.75 oz dry
Single-serve meal or topper
5.5 oz
Medium dogs
4 oz wet + 1.5 oz dry
Standard meal portion
8 oz
Large dogs
6 oz wet + 2 oz dry
Full meal or multi-pet serving
13 oz
Multi-pet households
9.75 oz wet + 3.25 oz dry
Value size / feeding multiple pets
Target retail and wholesale ranges based on comparable premium wet-food formats. Final pricing depends on formula, packaging process, and manufacturing partner.
| Size | Target MSRP | Target Wholesale | Case Pack |
|---|---|---|---|
| 3 oz | $1.99 – $2.49 | $0.95 – $1.20 | 24-count case |
| 5.5 oz | $2.99 – $3.49 | $1.45 – $1.75 | 12-count case |
| 8 oz | $3.99 – $4.49 | $1.95 – $2.30 | 12-count case |
| 13 oz | $5.49 – $5.99 | $2.70 – $3.10 | 8-count case |
Figures are illustrative planning ranges for partner discussions, not committed pricing. Multi-pack, club, and e-commerce formats are also under development.
Manufacturers, packaging partners, and retailers: tell us about your interest and we'll follow up to discuss formulas, tooling, and licensing or acquisition terms.